In order to better understand how clients are using both WildJar and AgencyAnalytics together, we decided to dig deeper with Luke Dane and Josh Sexton, the respective Managing Director and Digital Performance Director of Sprocket Digital, a performance-based marketing agency located in Auckland, New Zealand.
For many businesses, calls are the number-one source of new customer inquiries. Without call tracking software, there is a massive hole in data deliverables and the added value of marketing. It was integral that Sprocket Digital tracked, recorded, and listened to these calls in order to validate whether the leads were worthwhile.
"In the past, we'd have to reach out to a vendor, ask for a number, wait a couple of days for a phone number, and then move to implement it on the website before we could get our campaigns live,” Josh said. “Then, oftentimes, once we put it on the website, we would realise there was an issue.
“You could definitely attribute that sort of stuff to revenue loss for ourselves and our clients because they can't get the campaigns up and running.”
Sprocket Digital needed to implement something that helped their clients realise the value of the calls they were getting and the leads they were generating.
First, Sprocket Digital needed a robust reporting and dashboards tool to showcase the performance of marketing campaigns outside of the traditional tools. After going to market and exploring trials with other platforms, November 2017, they turned to AgencyAnalytics, which, in their words, "met all of our requirements."
“We found out early on how flexible it would be to work with our clients,” Luke said. “It’s a simple-to-use hub that connects to a whole load of different platforms that can often be unnecessarily complicated for business owners.
AgencyAnalytics takes the essentials out of those and makes it easy to access and understand so you can get the real, core data of what clients need.”
Josh agreed. “Without AgencyAnalytics, diving straight into something like Google Analytics can be very confusing and overwhelming for a client. So the whole “less is more” thing works quite well in terms of providing data to demonstrate the value that we're adding to our client.
Sprocket Digital wanted to make sure they could offer their clients top-line data, without a need to drill down into the granular matrix.
“The great thing about AgencyAnalytics is that we can create dashboards on the front page and have that top-line data available at a very quick glance to demonstrate whether we're winning or not.
“And then we can plug into automated reports that get sent out every month or every fortnight and offer a real-time dashboard for our clients. It just ticked all the boxes for us.”
Next, Sprocket Digital needed to implement something that helped their clients realise the value of the calls they were getting and the leads they were generating. So, three months ago, they turned to WildJar to help address the inefficiencies, plus problems with the delays in provisioning new tracking numbers and troubleshooting.
“Call tracking in and of itself is super essential. WildJar provides a modern platform that helps provision set up numbers, seamlessly manage swaps on a website, and presents recording data in an easy-to-understand way,” Josh exclaimed.
"With a front-end platform like WildJar, we can provision and configure our own numbers immediately so that we can solve any problems in real-time.
“We have had a really great experience with WildJar so far. It's a lot more user-friendly than other platforms we've used in the past, and it seamlessly connects with AgencyAnalytics and the data that it provides them."
In the end, WildJar’s call tracking reporting allowed the team at Sprocket Digital the freedom to do “everything for ourselves.”
“With WildJar, we can provision multiple numbers for every single one of our clients consistently in that workflow. In addition, WildJar has fantastic APIs and it's effortless to work with,” Luke said.
Josh echoed his colleague’s thoughts. "We are technical people; we run quite technical campaigns. So now, we can very quickly get in and identify an issue and fix it. And within a matter of minutes and in real-time, that number has updated on the site. So it's just a streamlined, accessible, intuitive, frictionless process.
"Sometimes, you don't realise that there's an easy solution out there sitting right in front of your face. Thankfully WildJar came knocking, and we've just been really happy ever since."
A lack of control over the call process leads to missed calls, wasted time, and ultimately lost money. WildJar offers call tracking metrics and real-time caller information that allows you to personalise your approach, drive acquisition and attribution reporting, and effortlessly connect with customers over the phone. WildJar's flexible integration options allow you to reach players on the right channel, at the right time, with the right message. Simply put, call intelligence is the smarter way to dial.
Make your next move in the right direction with call tracking for your business today.