Phone call tracking could be the missing link you're looking for
Does your business drive revenue from phone calls being converted into sales, appointments or leads? Maybe you have call conversions which can be tracked, reported and analysed in order to build on your marketing strategy? Learn how to track internet calls for your business by engaging WildJar’s multitude of services, Australia’s leaders in the phone call analysis software industry. Track your inbound calls like clicks using 1300, 1800, Mobile or Local number in Australia.
What is Inbound Call Tracking Software?
Inbound call tracking software is one that attributes any inbound calls to their respective sources. The software integrates with digital analytics and advertising tools, and is most frequently used by marketing teams in order to better measure the success of their specific campaigns.
What are some of the features common to most call tracking software?
Most call tracking software platforms share the same common features, analytics, dynamic number insertion (DNI), agency packages and digital advertising integrations. However, some of the must-have features include user-friendliness, automated call routing, easy to read analytics and unlimited inbound and outbound calls.
What are the main benefits of call tracking software?
The main benefits of call tracking software are as follows. They track the source of inbound call leads, as well as providing reports on the effectiveness of both on and offline advertising campaigns. It also helps to develop a clearer picture of how customers came to discover your brand. The main benefit is that it grants the ability to optimise conversions, enabling you to build a stronger, more efficient marketing strategy.
How do you track sales calls?
Sales calls can be tracked in a number of ways. The top metrics used are usually the volume of closed records, per agent per team. This is coupled with the reps ability to qualify contacts and close sales on the first call. Ultimately, you need to set goals, how many people are you going to speak to and for how long?
How can I track a phone call conversion?
You can either track calls directly from ads, or utilise call and location extension software in order to speed up this process. By using resources like Google Tag Manager, you should be able to effectively track your phone call conversions.
How do I set up conversion tracking for call-only ads?
To track calls from call-only-ads, simply set up a minimum call length. Moving forward, every inbound call received that lasts at least that length of time will be counted as a conversion.
How do I track a call conversion on Google ads?
There are different types of call conversions you can track on Google ads. I.e. calls from ads, calls to a phone number on your website, clicks on a number on your mobile website or you can simply import call conversions. A helpful guide for these processes can be found here
What does Conversion Tracking do?
Conversion tracking is a useful tool that provides visibility on what happens after a customer has interacted with one of your ads. For instance, it shows whether they purchased one of your products, called your business, downloaded your app or signed up to your newsletter.
How to choose the best call tracking software?
In order to choose the best call tracking software for you, it’s important to establish your needs, then research accordingly. However, as a starting point of reference, all good call tracking software must provide accurate insights on incoming calls, it should also be able to integrate with third-party apps. Finally, always be on the lookout for software that comes with robust reporting tools.