At WildJar, we place ourselves firmly in your shoes. We understand that when it comes to agency call tracking, any expenditure must show a return, and that there isn’t any room for guess work.
Agencies need to attain an accurate picture of just how many of their leads come from actual phone enquiries, or their respective source. We’ve eliminated all of the usual obstacles through our solutions-driven, tactical approach, which we’re confident will be felt at the agency’s end. The beauty of our platform is that it grants the ability to accurately measure, track and record the customers’ engagement, in line with the wider marketing strategy.
Unfortunately, many of the available agency call tracking solutions fall below the level of quality that we at WildJar deem acceptable. From poor call quality to inefficient platforms, the list goes on. Phone journeys are a complex digital journey, and people need data in a single source. Agencies should be able to ascertain a broad view of the overall call experience, including insights into the marketing that drove the call. This would also enable them to decipher what are good calls, and what are bad calls. They should also be able to work out how each call should be treated, in order to generate more sales and revenue, as well as helping marketers validate investments by getting a better return for the same budget. Agencies are slowly becoming strategic partners for businesses. Call intelligence can be used to inform and optimise agency campaigns, and empower sales. It’s also helpful for client retention, which is a big thing in today’s agency space. By using call transcriptions, agencies can gain added insights (even SEO use). They can analyse calls and drive more content based on this.
When embarking upon a relationship with WildJar, SMEs
can rest assured that all call recording is of the highest quality, that our platform operates at the highest level of efficiency and that you’ll only be dealing with the most highly trained individuals in the field. It should be noted, not understanding why your customers are calling you to begin with is an issue that’s casually overlooked by so many companies.
What’s reassuring about our platform is that it provides accurate reporting, on exactly which page the caller was on when they decided to call. This level of insight into understanding the customer journey will allow you to optimise your website accordingly, maximising your potential for growth.