WildJar Blog

What does Apple's latest app tracking update mean for your business and how can you make sure you're continuing to collect valuable marketing insights?

Call tracking data can significantly enhance email and SMS marketing campaigns by providing valuable insights into customer behaviour, identifying effective marketing channels, tracking campaign performance, and improving ROI. By incorporating call tracking data into email and SMS campaigns, businesses can create more targeted and personalised campaigns that resonate with customers. This can lead to higher conversion rates and a better ROI. Best practices for using call tracking data in email and SMS campaigns include setting clear goals and KPIs, using a reliable call tracking software, analysing and adjusting campaigns regularly, and ensuring compliance with privacy laws. By following these best practices, businesses can use call tracking data to optimise their email and SMS marketing campaigns and achieve better results.

The trusty phone call continues to prove itself as the driving force in commerce. Even in this age of digital ubiquity, many consumers start their customer journey online, however most transactions take place offline in a store or during a phone call.

This article discusses the differences between call tracking and web analytics, two essential techniques used by businesses to measure and analyse the performance of their marketing campaigns. Call tracking involves assigning a unique phone number to each marketing campaign to track the number of phone calls generated by each campaign. Web analytics, on the other hand, tracks and analyses the behaviour of website visitors.

As a business, you want to make it as easy as possible for potential customers to get in touch with you. One way to do this is by using Google Ads call extensions. With click-to-call functionality, you can make it easy for people to call you directly from your ads. In this article, we'll explain what call extensions are, how they work, and how you can set them up to maximise your revenue.

A/B testing and call tracking can greatly improve advertising performance by identifying effective elements and providing valuable insights. Combining these strategies allows businesses to make data-driven decisions, refine campaigns, and optimise results for increased conversions and reduced costs, ultimately leading to business growth.

This article is a beginner's guide to Google Analytics 4, covering all the essential aspects of the tool, including user behaviour, data stream, event tracking, real-time reports, custom events, and enhanced measurement events. The article provides clear explanations of key concepts and terminology, making it easy for beginners to understand how GA4 works.

This article explores the ways in which Artificial Intelligence (AI) and Machine Learning (ML) are being used to improve call tracking solutions. Call tracking solutions are software applications that allow businesses to track and analyse phone calls made to and from their organisation. Recent advances in speech-to-text transcription technology and AI and ML techniques are being used to enhance call tracking solutions in several ways, from identifying key insights from conversations to complying with regulations and protecting callers' privacy.

With the invention of the internet and the heavy usage of mobile phones for web-browsing, it’s easy to neglect phone calls to your business. The problem with this is phone calls have the highest rate of conversion, are now easy to track, and contrary to public knowledge are actually increasing.

If you’re looking for an alternative to CallRail, you’ve come to the right place. Call tracking is a powerful tool that allows businesses to track customer calls and measure their marketing performance. With so many call tracking solutions on the market, it can be difficult to choose which one is best for your business needs.

In this article, you'll learn some fundamental search engine optimisation (SEO) tips and discover how call tracking software can help increase leads from your website traffic. So, let's get started!

Don't get lost in the wild. As a marketer or a business, you are spending a lot of dollars to attract customers to convert into a sales opportunity and ultimately revenue. But not every call goes as planned.

Implementing call tracking and reporting is essential for your marketing strategy. Learn eight crucial call tracking metrics you need to know.

Though Google Analytics is the most widely used and comprehensive reporting system for websites, there are a number of Google Analytics alternatives you can try.

Strong verbal communication skills are important for everyone to master. They are extremely valuable in both your personal and professional life. When speaking clearly, confidently, and with poise, you are much more likely to command the respect of others and build rapport. This is particularly important in business interactions.

In order to better understand how clients are using both WildJar and AgencyAnalytics together, we decided to dig deeper with Luke Dane and Josh Sexton, the respective Managing Director and Digital Performance Director of Sprocket Digital, a performance-based marketing agency located in Auckland, New Zealand.

With revenue intelligence, sales teams can make better decisions faster by using real-time metrics and AI-backed data. However, revenue intelligence is only as effective as the data it is fed. A conversation intelligence platform like WildJar can enable revenue intelligence in conversations, by providing deal intelligence and highlighting the most promising pipeline risks.

Using call tracking metrics is a key way to track offline conversations and understand ROI. In this article, you'll learn how call tracking metrics can improve your call centre performance and your marketing efforts.

If you want to set up your business listing on Google, here are some tips to get you started. Once you have created your listing, you can start submitting content and managing customer reviews and tracking calls! These are just a few of the many features you can add to Google My Business.

If you're looking for a way to increase phone call conversions, you'll want to implement a phone call tracking tool.

If you're interested in analysing marketing efforts, a Marketing Attribution Platform can help you. These software tools provide a detailed report on which marketing efforts resulted in a certain conversion or purchase

Call monitoring is a technique used by many organisations to improve call management and increase customer satisfaction.

Dealerships now have less time to grab car-buyers' attention than ever. Find out what a dealer can do to improve the sales process once a customer decides to call your business.

WildJar, Australia's leading call tracking and analytics company has teamed up with AgencyAnalytics, the all-in-one reporting platform for marketing agencies, to deliver in-depth analysis and integration of Call Intelligence.

Google Ads call forwarding can be useful in gaining insights, however to get the full picture more robust call analytics is needed.

A partnership between leading outsourced communications expert, Moneypenny and call intelligence software provider, WildJar promises to support the automotive industry with improved customer experience and revenues.

Not sure how much to pay a PPC agency? Boost your marketing campaigns with our call tracking software.

While you might like to think that the customer’s purchasing journey is straightforward, chances are it’s not. In the digital age, there are many different ways for people to find and interact with your brand, services and products.

Return on investment (or ROI), is a metric that businesses use to calculate the effectiveness of their spending. Learn how WildJar can help.

When it comes to marketing, nothing is left up to chance. All aspects of communication are carefully considered by marketing professionals in order to maximise sales and brand awareness. Learn more.

White labelling call tracking software can save you time, money and resources, so you can focus on building your business.

Being able to talk confidently on the phone is something many people take for granted. However, it’s actually harder than it sounds. To help you communicate with customers in the best possible way, we’ve put together some of our top tips.

Many brands can benefit from using a particular kind of Google Ad, called a click-to-call ad. But how exactly do you set them up? And what are they in the first place? Keep reading to find out. 

Setting up Google My Business is a good first step, but did you know you can take your marketing efforts even further? By adding call tracking numbers, you can learn valuable information about your customers to provide the best level of service at all times. Check out this blog from the experts at WildJar to find out more. 

Lead tracking is a crucial part of any marketing campaign, offering a way for marketers to tweak their approach and replicate success. Learn more with WildJar.

Learn about the importance of call tracking for data-driven marketers in this blog from WildJar. Speak to us about call tracking software today.

Measuring the right metrics is key to getting the most out of your SMS marketing campaigns. Want to find out more? Speak to the team at WildJar.

If outbound calls are on the menu for your business, then you’ll be hungry to know what works and what doesn’t. Basically, whether it’s for telemarketing, fundraising or sales, it pays to have a strategy that you can refine and tweak in order to achieve success.

Ensure you’re looking at the right call tracking metrics for your company with WildJar. Read our latest blog to find out more.

SMS technology is a direct and effective way to connect with your customers, but your SMS marketing campaign is only as good as your tracking.

Not using call tracking software as part of your marketing campaigns? You’re missing out.

Lead generation is one thing; lead optimisation is entirely another. Learn why small businesses need to optimise their phone leads with WildJar.

Need help choosing a call tracking software service for your business? Check out our latest blog to help you decide.

Discover the latest call tracking trends and insights. WildJar helps you understand your customers’ path to purchase from the first digital click to the final sales call!

When a customer decides to hit the Call Now button on your website or Google My Business listing they expect the call to be answered. Customers expect the same journey they have experienced online to be replicated offline.

Today, business marketing has evolved from traditional advertising of billboards and mail outs to complex digital journeys.

80 million inbound calls are being driven by Google Search ads every month. How can call analytics help improve conversions?

Learn why Google Analytics is one of the most commonly used WildJar integration.

Missed and abandoned phone calls are costing dealers $260 a time.

Our CEO James O'Neill was recently invited to join YouTube in a podcast by Gumtree Cars, in partnership with GoAutoMedia.

Your business relies on many different web tools, so it's our goal to integrate WildJar with as many of them as we can.

Monthly call volumes in the automotive industry increased a staggering 104% in May based on call volumes on over 600 dealers.

The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and insights.

SMS offers you a unique opportunity to reach your customers in a place they are not expecting it, creating a great sense of freshness that can result in better engagement.

As customers and dealers move to e-commerce based solutions to help combat the spread of COVID-19, dealers websites are now more important than ever.

Calls are a key part of the path to purchase in many industries. Customers who call you tend to buy more, make a purchase quicker and remain a customer longer than customers from other channels.

Is your dealership ready to handle your sales calls? Read on to discover key trends our insights team have uncovered in the automotive industry.

WildJar is delighted to announce that it has been named as one of the fastest growing technology companies in the Asia Pacific region by the Deloitte Technology Fast 500™

The WidJar team has been busy building out the most advanced Call Intelligence platform and we are so excited to share it with you.

WildJar, an advanced Call Tracking and Intelligence platform, just released an advanced integration with Microsoft Search Advertising which allows marketers to capture rich call attribution data from Microsoft Ads and using it to provide insights into purchasing behaviour.

Not sure how to track a phone call? Start by reading this blog from WildJar. Contact us for more information and book a demo today.

Crawling and indexing are the two steps of the search engine algorithm. Search engines crawl the web to create their databases and then use this data to rank websites in SERPs and return search results.

Call tracking solutions provide helpful insight into which marketing campaigns, keywords, and ads are driving customers to call your business.