You know the importance of being able to measure and track the actions your prospects take on your website. After all, it gives you visibility into how well your marketing efforts are performing. At the same time, unwieldy analytics tools can make the process of unearthing these insights difficult.
Google Analytics is the biggest player on the block, but it may not be the best for every situation. With data sampling, incomplete data (due to privacy issues), and an interface that comes with a steep learning curve, you may find yourself feeling overwhelmed.
Though Google Analytics is the most widely used and comprehensive reporting system for websites, there are a number of Google Analytics alternatives you can try.
You know the importance of being able to measure and track the actions your prospects take on your website. After all, it gives you visibility into how well your marketing efforts are performing. At the same time, unwieldy analytics tools can make the process of unearthing these insights difficult.
Piwik PRO Analytics Suite (PPAS) is a great choice if you're looking for an alternative to Google Analytics with advanced privacy features.It’s a good pick for sectors like government, healthcare, and finance that need to treat customer information with special care.
You can use PPAS to monitor user behaviour across desktop, mobile, apps and intranet, including post-sign-in areas, e.g. in transactional systems. PPAS also gives you full control over your data and the way it’s stored – on-prem, or in a public or private cloud. The Piwik PRO Consent Manager can also be used to ensure that you gather data in line with all relevant laws.
Matomo offers a whole host of features that compare and exceed what you can get on Analytics and other single tools. From web analytics and multi-attribution to heat maps and SEO performance, you'll have a full picture to inform your data-driven marketing efforts. Interestingly, you can choose on-premise or cloud-hosted options, giving you full data ownership. Unlike Google Analytics, Matomo doesn't use your customers' browsing information for their own purposes, making it a more ethical choice for your web analytics tool.
Heap is the perfect analytics tool for online products, helping you measure every interaction on your platform down to individual clicks and swipes. You'll be able to analyse behaviour, segment data, and discover trends that lead to valuable insights. It even offers Report Alerts on "micro trends" that are developing, keying you into unexpected issues early on.
A few more:
With the right analytics tool (or combination of analytics tools), you can stop the guessing and start making informed decisions about your marketing strategies and tactics, all in the effort of growing better.
With Universal Analytics being sunset in July 2023, now is the time to start migrating to GA4 or an alternative. Make sure to integrate your WildJar phone calls into whichever analytics platform you decide on. We have direct integrations into most as well as WildJar webhooks available to send into any platform.
