Why is call tracking important for data-driven marketers?

If you consider yourself a data-driven marketer, then you’ll appreciate the importance of call tracking. The reason being that with the right software in place, you can effectively measure what’s working and what’s not. From there, you can tweak your strategy as required to get the best results. 

Measure your efforts

One of the key benefits of call tracking is that it allows you to more accurately measure your efforts. In other words, businesses can see for themselves the returns of every dollar spent. This is true because web-based conversions only account for part of what’s going on. However, when you combine this with call tracking data, you get a complete picture of what your customers are being presented with. 

See what keywords are generating calls

Ever wondered which keywords are actually generating calls? Call tracking allows you to see the precise words that are driving traffic to your business. This is key because many marketers only have analytics set up for part of their campaign, be it Google Ads, FaceBook etc. As a result, any data that is picked up is not accurate as it does not take into account other touchpoints that customers use. With call tracking software, you can see which keywords are working effectively and which are encouraging people to pick up the phone. 

Tip: Once you know what keywords are generating phone calls, you can expand on other similar keyword variations from other high-performing keywords to drive more calls.  

Optimise for time of the day

Sometimes it can be hard to know when you should be spending and when you should be reducing your spending. The good news is call tracking can be used to guide your efforts based on what time of day it is. You can see when and where your business is getting the most calls, right down to specific days of the week and the relevant times. Using this information, you can allocate more spending to key business hours to increase returns on ad spend. For example, if the number of phone calls that you receive is highest between 7am - 9am on Mondays, then you can bid more to increase ad opposition during these times. On the other hand, if you notice a low number of phone calls coming in at a certain time, then it may be a good idea to reduce spending for that particular time.

End-to-end call tracking solutions

Want to take your marketing efforts to a whole new level? WildJar call tracking software for marketers is designed for businesses of all shapes and sizes. We can help to reduce customer acquisition cost and increase revenue across the board. Get in touch with our friendly team to find out more and we’ll happily answer any questions you may have. Book a demo today and experience the WildJar difference for yourself.

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