Selecting the Right Call Tracking and SMS Solution: Key Features for Success

In the quest to optimise marketing strategies and enhance customer communication, selecting the right tools is paramount. Call tracking and SMS solutions have emerged as indispensable assets for businesses striving to stay ahead in today's competitive landscape. In this comprehensive guide, we'll delve into the essential features to consider when choosing a call tracking and SMS solution, drawing insights from WildJar's innovative platform. Additionally, we'll explore WildJar's transparent pricing model, which simplifies cost management for businesses.

Call Tracking Features

1. Dynamic Number Insertion (DNI)

Dynamically swap out phone numbers on your website to accurately attribute calls to specific marketing campaigns. WildJar's seamless DNI integration ensures precise attribution and comprehensive analytics.

2. Call Recording and Transcription

Capture and transcribe calls to gain deeper insights into customer interactions. WildJar's call recording feature, combined with its transcription service, facilitates easy analysis and trend identification.

3. Advanced Call Analytics

Robust call analytics offer actionable insights into caller demographics, outcomes, and more. WildJar's analytics dashboard provides customisable reports and visualisations, empowering data-driven decision-making.

4. Integration Capabilities

Seamlessly integrate with CRM systems, advertising platforms, and analytics tools for a cohesive workflow. WildJar offers extensive integration capabilities, streamlining data flow and eliminating silos.

5. Keyword-Level Call Tracking

Attribute phone calls to specific keywords or search queries to optimise SEO and PPC campaigns. WildJar's platform supports granular keyword tracking, enabling businesses to refine their keyword strategy effectively.

6. Call Routing and IVR

Efficient call routing enhances customer experience and maximises conversion opportunities. WildJar's IVR system allows businesses to create customised call flows based on caller inputs, ensuring prompt handling of inquiries.

7. Multi-Channel Attribution

Track and attribute calls to various online and offline channels for a comprehensive view of the customer journey. WildJar's multi-channel attribution feature optimises the marketing mix across channels.

8. Whisper Messages and Call Tagging

Provide agents with contextual notes or instructions before they answer a call for personalised service. WildJar's whisper message feature delivers real-time information to agents, enhancing customer interactions.

SMS Gateway Features

1. Two-Way SMS Communication

Engage in real-time conversations with customers through two-way SMS communication. WildJar's SMS gateway enables seamless message exchange.

2. Bulk SMS Campaigns

Launch targeted marketing campaigns with ease using WildJar's bulk SMS capabilities. Reach a wide audience and drive engagement through personalised messages.

3. Automated SMS Responses

Automate responses to common queries or actions with WildJar's automated SMS feature. Enhance efficiency and customer satisfaction with timely and relevant responses.

4. SMS Reporting and Analytics

Gain insights into SMS campaign performance with comprehensive reporting and analytics. Track delivery rates, open rates, and conversion metrics to optimise campaign effectiveness.

Transparent Pricing Model

WildJar's pricing model is designed to offer simplicity and transparency, with only three main charges:

1. Monthly Access Fee

A fixed monthly fee grants access to WildJar's comprehensive suite of features, ensuring businesses have the tools they need to succeed.

2. Call Usage Charges

Businesses are billed based on the number of calls tracked using WildJar's platform. This pay-as-you-go approach ensures fair and transparent pricing based on actual usage.

3. Number Rental Fee

Businesses are charged a fixed monthly fee for renting and using WildJar's numbers. This transparent pricing approach ensures clarity and predictability in cost management.


In conclusion, selecting the right call tracking solution is essential for businesses aiming to maximise their marketing efforts and improve customer communication. With WildJar's innovative platform and transparent pricing model, businesses can unlock new opportunities for growth, engagement, and customer satisfaction, all while maintaining control over their costs.

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