WildJar AI + Google Ads Integration

We’ve recently released our new WildJar AI + Google Ads integration, and we wanted to share a quick guide on how to set it up - and why we recommend using this method instead of importing conversions from GA4.

If phone calls matter to your business (or your clients), this is the cleanest and most accurate way to optimise Google Ads.

Why we recommend the WildJar → Google Ads integration
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Many advertisers currently track call conversions by importing events from GA4 into Google Ads.

While this works at a basic level, it has limitations:

• GA4 can’t understand what actually happened on the call
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• All calls are treated the same (good, bad, or irrelevant)
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• Google optimises based on activity, not outcomes

With the direct WildJar integration, Google Ads receives conversion signals based on AI-verified call outcomes, not assumptions.

In short:

better data → better optimisation → better ROI

What’s different with WildJar AI
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WildJar AI analyses each phone call and automatically tags it based on what actually occurred, such as:

• Booked
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• Qualified lead
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• Sales enquiry
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• Not a lead / wrong number
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Only the calls you define as successful are sent into Google Ads as conversions.

This allows Google to optimise campaigns toward real revenue-driving calls.

How to set it up (takes just a few minutes)
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Step 1: Connect Google Ads
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• Log in to your WildJar dashboard
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• Go to Integrations → Google Ads
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• Authenticate your Google Ads account with one click
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Step 2: Enable AI Call Tagging
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• Ensure WildJar AI tagging is enabled
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• Review the default call outcome tags (e.g. Booked, Qualified, Not a Lead)
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Step 3: Choose which calls count as conversions
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• Select which AI tags should be sent to Google Ads
  (e.g. Booked, Qualified Lead, Sales Enquiry)
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Step 4: Go live
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• WildJar will now automatically send only high-quality call conversions directly into Google Ads
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• No manual uploads

• No GA4 workarounds
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That’s it.

What about GA4?
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GA4 is still great for reporting and analysis.

However, for optimisation inside Google Ads, we recommend:

✅ Using WildJar → Google Ads for call conversions

✅ Using GA4 for broader journey insights

This gives you the best of both worlds - without polluting Google Ads with low-quality signals.

Final thought
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Google Ads is only as smart as the data you feed it.

WildJar AI ensures Google learns from real bookings and qualified leads, not just phone rings.

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