How To Track A Phone Call

Are you looking for ways to improve your marketing strategy? Call tracking is the way to go. It helps you track campaigns, measure their success and identify what’s working for you so that you can improve your ROI. If this sounds like something that might interest you, read on!

What is call tracking?

Call tracking is a way to see the number of calls you receive, where they are coming from and when they happen. It also allows you to track the success of your marketing campaigns by measuring what types of ads are most successful and the number of leads that come in as a result.

Call tracking can be used for many different things:

For more information read our recent blog post: What is call tracking?

Finding a call tracking service in Australia

Finding a call tracking service in Australia is the first step in tracking your phone calls. If you are looking for a free trial, make sure to do your research on companies that offer this type of service before signing up for one. These companies often offer free trials with no credit card required, so you can test out the service before committing to paying for it every month.

When choosing a call tracking service, it's important that you find one with a good reputation and positive reviews from other users who have used them before. Pay close attention to how easy or difficult it is for these users to operate their programs and whether or not they were able to track their own calls correctly once they were up and running in their system. 

It's also important that the price point fits within your budget—some services may be less expensive than others but still not affordable enough if they don't offer quality features like recording functionality!

Dynamic number insertion

Dynamic Number Insertion (DNI) is a call tracking feature where a unique phone number is tied to each ad source. This helps marketers analyse offline behaviour much in the same way they track online behaviour with the help of cookies.

Multi-channel attribution

Multi-channel attribution is the process of tracking calls from multiple sources, such as direct mail and web traffic. If you're wondering how to attribute calls from different channels, this article will help you understand multi-channel attribution and give you some tips on how to track calls from different sources.

In addition to tracking calls across platforms (online and offline), it's important to identify which devices are generating the most conversions. For example, if your business has an app that people use on their phones a lot but not so much on desktops or laptops, then you'll want to make sure that your ads show up wherever those users are most likely going to see them: mobile phones.

Call recording

Call recording is a useful tool for improving customer service. It can help you identify problems with your phone system, employees, marketing campaigns, and website. Call recording software allows you to listen back to calls and hear what the customer said or how they were feeling. This will give you a better understanding of why customers are calling in the first place.

Call recording can also be used as evidence if there’s ever an issue between business partners or clients who are arguing over something that occurred over the phone.


Integrations allow you to track calls from your website, social media and mobile apps. If a customer reaches out via email and clicks on a link, you can see how many people clicked through and what they were interested in. You can also track calls from CRM systems or call centre systems.

You can even integrate with marketing automation tools like HubSpot so that you know which emails are converting into phone calls (and vice versa).


You will want to ensure that your application is user-friendly. This means your program must be easy to use, understand, install, update and configure.

How to set up call tracking

Setting up call tracking is simple. You simply need to sign up for a free account with WildJar, which can be done in just a few minutes. Once you're signed up, all you have to do is add some code that tells the application to send its call data to your new WildJar number.

How to track a phone call

Call tracking software is a software that keeps track of the number of calls made to or from your business, and records the details of each call. Here are some tips on how to get started with this type of software:

Benefits of call tracking

There are many benefits of call tracking.

Boost your marketing ROI

Boost your marketing ROI with call tracking.

Improve your staff’s customer service skills

You can use call tracking data to improve your customer service. You can find out what's working and what isn't, which will help you improve your organisation's overall customer experience.

If a majority of calls are coming from one area code, you may have a problem with a salesperson in that area. If the same number has been calling frequently over time, they may not be satisfied with their service experience and will probably leave if they have any other options available. By identifying these trends early on and addressing them quickly, you'll keep these customers happy and reduce churn rates at the same time!

Get to know your customers

Do you know your customers? If not, then how will you improve your marketing or customer service? Knowing your customers isn't just important for these two things—it's also a good way to improve the overall health of your business.

Choosing the right call tracking software

Before you can track calls, you need to choose a call tracking software. The good news is there are many options to choose from. WildJar call tracking software has all the important boxes ticked and includes a variety of features, some of which are listed below.

Setting up call tracking with WildJar

Once you’ve settled on a preferred service, it’s time to get things set up. Rest assured that with a good provider, the process will be simple and quick. 

We’ve outlined the key steps here. 

  1. Create an account
  2. Create your first tracking number
  3. Turn on call recording and call flow
  4. Install dynamic number script

This number can then be used for specific sources and to see the relevant caller information. 

Note: WildJar appreciates that many businesses want to maintain their current phone number. To make this possible, we can port your number into our system. This means you can get to work tracking calls without impacting your brand. 

Improve your business with call tracking software

Want to boost your marketing efforts and attract more customers? WildJar call tracking software is the perfect solution. Get in touch with our friendly team to find out more and to book a demo. 

Call today on 1300 317 533 or complete an online form.

We Power Billions Of
Conversations Across
The World

Book a Demo
We Power Billions Of Conversations Across The World