How to Track a Phone Call

All businesses should be using call tracking to get the most out of their marketing efforts. But what exactly does the process involve and how can you go about doing it in the best possible way?

What is call tracking?

Call tracking is a technology that lets you collect valuable information about the people calling your number. The main benefit being that you can link incoming calls with marketing campaigns and ads. By understanding which content is driving phone calls, you can go a long way towards customising strategies that bring in the most sales. 

But things don’t end there. Along with determining the source of a phone call, call tracking can also help marketers to paint a clearer picture of who their customers are. For instance, by recording a caller’s name, their location and even the type of device that they are using, you can start to understand more about what they may be interested in and how you can make your services as attractive as possible. 

Choosing the right call tracking software

Before you can track calls, you need to choose a call tracking software. The good news is there are many options to choose from. WildJar call tracking software has all the important boxes ticked and includes a variety of features, some of which are listed below.

Setting up call tracking

Once you’ve settled on a preferred service, it’s time to get things set up. Rest assured that with a good provider, the process will be simple and quick. 

We’ve outlined the key steps here. 

  1. Create an account
  2. Create your first tracking number
  3. Turn on call recording and call flow
  4. Install dynamic number script

This number can then be used for specific sources and to see the relevant caller information. 

Note: WildJar appreciates that many businesses want to maintain their current phone number. To make this possible, we can port your number into our system. This means you can get to work tracking calls without impacting your brand. 

How to track a phone call

The best thing about using a call tracking software is that all the complicated work is taken care of for you. After you have completed the above process, all the important data that you need will be sent straight to an easy to read dashboard. There, you can view everything about the incoming calls to your business. This includes real-time data, caller name, tracking number dialed, source of the call, caller location, along with any PPC keywords that prompted the initial point of contact. 

Improve your business with call tracking software

Want to boost your marketing efforts and attract more customers? WildJar call tracking software is the perfect solution. Get in touch with our friendly team to find out more and to book a demo. 

Call today on 1300 317 533 or complete an online form.

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