WHY WILDJAR

You're spending serious money on marketing. But phone calls are still a black box.

If you can't see where calls came from, what happened, or where that data should go — you're making decisions in the dark.

Book a demo

arrow icon

How it works

user avataruser avataruser avatar

Trusted by thousands of agencies

g2 logo
4.9/ 5
star iconstar iconstar iconstar iconstar icon
hero image

THE UNCOMFORTABLE TRUTH

Most businesses track clicks, forms, and page views. But calls disappear.

Don't know which campaigns drive revenue

Attribution stops at clicks.

Can't prove ROI to clients or stakeholders

Spend is defended without proof.

Missed calls quietly kill conversions

Nobody notices until it's too late.

Spend is scaled on assumptions, not outcomes

Optimising on incomplete data, every day.

THE HIDDEN COST

If any of these apply, a blind spot is expensive.

bullet point check icon

You spend $10k–$100k+ per month on ads.

bullet point check icon

You rely on phone calls to convert leads.

bullet point check icon

You have sales or reception teams handling inbound calls.

Missed calls

Every unanswered call is a paid lead, silently lost.

Poor call handling

No visibility into where conversations break down.

Unattributed conversions

Revenue from calls shows up as nothing in ad platforms.

THE REAL PROBLEM ISN'T "CALL TRACKING"

Your digital analytics stop at the exact moment revenue conversations begin.

WHAT WILDJAR ACTUALLY DOES

WildJar connects phone calls to the full marketing journey.

View All Features

why wildjar 01

Which channel, campaign, keyword or landing page
drove the call

why wildjar 02

Whether the call was answered, missed, or converted — real time

why wildjar 03

What happened on the call — intent, outcome, sentiment
(AI scored)

why wildjar 04

Which calls count as real conversions — fed back into Google Ads and Meta

integration icon - slack
Slack
integration icon - google
Google Suite
integration icon - microsoft ads
Microsoft Ads
integration icon - zapier
Zapier
integration icon - webhooks
Webhooks

INTEGRATIONS

Intelligence that goes where it needs to.

Call data doesn't sit in a dashboard. It flows into every tool that acts on it — automatically.

View all integrations

The difference it makes.

Same ad spend. Same phone volume. One can see what's happening. One can't.

❌ Without WildJar

Flying blind on your best leads

icon - excluded item

Calls appear as "direct" or "unknown" in every report

icon - excluded item

Missed calls go unnoticed until the client complains

icon - excluded item

Google Ads optimises on form fills — not phone revenue

icon - excluded item

Call outcomes logged manually — or not at all

icon - excluded item

You take the blame when calls don't convert

icon - excluded item

Spend scaled on clicks — calls are invisible

✅ With WildJar

Every call connected to its full story

bullet point check icon

Every call traced to channel, campaign, and keyword

bullet point check icon

Missed calls surface in minutes — with estimated lead value

bullet point check icon

Real conversion signals flow back into Google Ads automatically

bullet point check icon

Every call AI-scored, summarised, and tagged — no manual work

bullet point check icon

Attribution separates your traffic quality from their sales team

bullet point check icon

Budget decisions driven by calls and clicks combined

85%

Reduction in
cost per lead

+200%

Increase in
Call Volume

6x

Increase in
appointments set

4.9/5

average G2 rating
across 2000+ reviews

BUILT FOR

Agencies, marketers, and growing businesses.

Wherever calls are a primary lead source and outcomes need to be proven.

1
Calls are a primary lead source

Trades, healthcare, legal, automotive, financial services.

2
Accountability matters

Show spend produced conversations, not just traffic.

3
Clients need proof, not dashboards full of activity metrics

Show spend produced conversations and revenue.

4
Growth depends on knowing where to push spend harder

Calls and clicks, combined — not clicks alone.

SEE IT IN 2 MINUTES

Watch WildJar in action.

Real account. Real calls. A Google Ad click traced to a booked appointment — in one view.

Frequently asked questions

Your questions answered about WildJar.

What is Inbound Call Tracking Software?
faq button icon

‍Inbound call tracking software is one that attributes any inbound calls to their respective sources. The software integrates with digital analytics and advertising tools, and is most frequently used by marketing teams in order to better measure the success of their specific campaigns.

What are some of the features common to most call tracking software?
faq button icon

Most call tracking software platforms share the same common features, analytics, dynamic number insertion (DNI), agency packages and digital advertising integrations. However, some of the must-have features include user-friendliness, automated call routing, easy to read analytics and unlimited inbound and outbound calls.

What are the main benefits of call tracking software?
faq button icon

The main benefits of call tracking software are as follows. They track the source of inbound call leads, as well as providing reports on the effectiveness of both on and offline advertising campaigns. It also helps to develop a clearer picture of how customers came to discover your brand. The main benefit is that it grants the ability to optimise conversions, enabling you to build a stronger, more efficient marketing strategy.

How do you track sales calls?
faq button icon

Sales calls can be tracked in a number of ways. The top metrics used are usually the volume of closed records, per agent per team. This is coupled with the reps ability to qualify contacts and close sales on the first call. Ultimately, you need to set goals, how many people are you going to speak to and for how long?

How can I track a phone call conversion?
faq button icon

You can either track calls directly from ads, or utilise call and location extension software in order to speed up this process. By using resources like Google Tag Manager, you should be able to effectively track your phone call conversions.

See it on your own data

The fastest way to understand WildJar is to see your calls.

Get started

arrow icon

Book a demo

endpage CTA image